Part 6: Marketing to Audiences

 

Marketing Strategies

Marketing Strategies

Media Forms used for marketing	Marketing strategies used to promote the film details…..
Print (2)	·         The film made physical posters to sell on major websites like Amazon. ·         Netflix teamed up with a magazine called Empire to make a cover of one of the main characters.
Digital (3)	·       The film’s official website posted a puzzle that revealed details about the film when completed. ·         There was an official Instagram page made for the movie where posters featuring the film’s star-studded cast were posted ·         Netflix released an official poster for the movie in late November.
Publicity stunts	Netflix had an escape room that was set up in November that ran through December to advertise the movie.
Moving images (Tv, trailers, commercials, clips, talk shows, etc.) (3)	·         The first official trailer for the movie was posted in early September 2022. ·         The first clip of the movie was released as an exclusive clip in late September. ·         The cast played a guessing game posted to Netflix’s official YouTube channel.
Partnerships with other companies to produce or market the film. (synergy) (2)	·         Netflix collaborated with Amazon. Owners of Amazon Fire TV were given access to an exclusive trailer, unique behind the scenes footage, an interactive mystery, and were able to give Amazon’s Alexa Glass Onion themed commands. ·      Netflix collaborated with Outback Steakhouse. The restaurant chain rolled out a limited time special version of one of their signature dishes they called the “Bloomin’ Glass Onion.”
How was the film marketed nationally?	At least two cast members (Janelle Monae and Kathryn Hahn) appeared on popular American late night show “Kimmel.”
How was the film marketed globally	The first showing of the film was at the Toronto International Film Festivals.